Ino Casablanca takes “PA’ TOUCH” to COLORS’ EMERGENT program
The September session brings his French rap into the platform’s Levi’s partnership.
Ino Casablanca brought “PA’ TOUCH” to COLORS on September 28 through EMERGENT, the platform’s partnership with Levi’s. COLORS identifies self-worth, distance and independence as the French artist’s subjects on the song.
A new song on an international stage
Announced in April, EMERGENT is a multiyear program involving artists from Mexico, South Africa, the United States, the United Kingdom, France and Japan. Levi Strauss & Co. describes a combination of studio performances, live events and artist-profile films.
Ino’s live bookings already cross borders. The Institut français du Maroc advertised four dates between April 29 and May 5 in Marrakech, Agadir, Rabat and Meknès. Its introduction links his Moroccan background to Caribbean, Maghrebi and Latin rhythms.
The same introduction describes EXTASIA as expanding ideas from TAMARA, with raï taking a synthetic, digital form. It also identifies Ino among the 2025 Prix Joséphine’s ten laureates and notes his male-revelation nomination at the Victoires de la Musique. The September COLORS appearance follows that run of releases and bookings with a song focused on personal worth and independence.
